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Archive for the ‘Promotion’ Category

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surtex

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I’m so excited for January! Not only have I been creating the best artwork ever, but I’m so happy to say that Designastration Studio has been growing! This January I’ll be showing artwork from other design and illustration studios along with my own designs.How cool is that?!

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Printsource_Aug16
Printsource August is over!
I’m so very happy I attended this show! I was a little nervous (what else is new) since August is usually slower than May and January, but I decided to go for it. I’m so glad I did! I made some great new connections, sold a bunch of artwork, and got into some new product categories! Kids undies, fleece fabric, and pool toys! Can’t wait to see the new products!

I also can’t wait to go back in January. See you this winter NYC! But first, let me enjoy the rest of this summer and even some fall.
August2016_11

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Designastration

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Oh happy day! Dreams do come true! Bowie Styles was kind enough to post some of my artwork and Blueprint flyers on her famous blog: Print & Pattern.  Every morning I enjoy my coffee while seeing what wonderful artwork she has lovingly posted on her blog; and this time I got a lovely surprise 🙂 How exciting!
PrintPattern

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A year or so ago, while I was researching trade shows for the surface design industry, I started coming across whispers of a brand new show that would be starting soon called Blueprint. After a bit of research I discovered that Blueprint was the brainchild of Cinnamon Joe Studio, a studio whos artwork often inspires and delights me. I became fascinated by the idea of this new type of show.. (imagaine! a show created by artists!) I watched their website and blog for any clues and details. From what I could tell exhibiting at the show was by invite only and it consisted of the most prolific artists and agents in the industry.
The success of their first show became more then just industry gossip and rumors. During my visits to other shows, the whispers of Blueprint turned into a growing excitement. They have since had their second show and after hearing so much about their great accomplishment I wrote to Cinnamon Joe/Blueprint and crossed my fingers.
A few days ago I got a call from the UK. Due to a last minute change… Blueprint had one extra spot!
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It’s that tiDesignastrationme again! Time to update the website with some shiny, new artwork in preparation for Printsource New York! 3 new collections have just been added to the public Surface Design page on my website. So far, over 60 new pages of artwork have been added to the online catalog since the January show. That’s right around 100 patterns! I’m so happy and so proud at the quality of work I’ve been able to produce in preparation for the August show and I can’t wait for the opportunity to share them!
This season I’ve been focusing on character development and narrative graphics and it’s really taken my artwork to a whole new level! Also, I have made a very personal decision to only create/exhibit artwork that shows girls in a positive light. No ‘Diva‘ tee shirt designs available at Designastration’s booth. Nope!

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I thought I’d write a post describing how I planned the design of my booth for Printsource last January. A few artists had stopped by my booth and they were often most curious about planning and decorating the booths. Just like getting your first home, dreams of being able to express yourself in a 3 dimensional space come crashing down once the logistical reality of planning with a budget hits you hard.  I’ve had a lot of experience designing plan-o-grams, packaging, and product specs; so I decided to take the same approach to designing my booth as I would have any other product or display.

Printsource Booth Plan

Last year’s booth. This year’s is going to be even better!

First, I drafted out the bones of the booth (3 walls, table, etc.) to scale using the dimensions provided in the trade show manual. I kept it simple by translating every foot of the physical area into a graphic inch in my design program. Once I was able to create a 2D visual of the space , I started to shop around online for posters and banners I could have printed to hang on the walls. If I found a particular size that I thought might work, I could create the banner/poster to scale within the mock-up to get a pretty clear sense of how everything would come together. I speced out every decoration and item in the booth to scale in order to get a cohesive plan that not only made a great impression, but also fit my budget and brand.

As of a couple weeks ago, I have finished assembling my booth bling for the August show.  It was pretty simple since I have the same booth as I did the last show. I was able to use this same plan and just update the decor with my newest artwork and some additional flare and branding I had created. One last piece of advise I’d like to share with anyone looking to start planning their first art exhibit.. don’t forget you need to get everything to and from the show. If you are traveling on a bus or plane be sure everything can be carefully rolled and lovingly folded.

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If you are starting to think about wether or not you and your artwork are ready to exhibit at a trade show; you should check out these videos! Printsource New York’s Producer, Massimo Iacoboni, gives a lot of answers to some important questions like: How many pieces should you have before investing in a booth? Is it okay to share a booth if you do not have the funds to exhibit alone? How should you present your work?
TradeShowSecrets

Trade Show Secrets Part 1

Trade Show Secrets Part 2

More Info on Printsource’s website

These videos would have answered most, if not all of, the questions I had when I was considering exhibiting at a trade show. I hope they help you if you’ve stumbled upon this this blog seeking answers. Also, don’t be shy! I love to talk about all things art. Want to talk about art? Drop me a line 🙂

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