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OldSchool

It’s that tiDesignastrationme again! Time to update the website with some shiny, new artwork in preparation for Printsource New York! 3 new collections have just been added to the public Surface Design page on my website. So far, over 60 new pages of artwork have been added to the online catalog since the January show. That’s right around 100 patterns! I’m so happy and so proud at the quality of work I’ve been able to produce in preparation for the August show and I can’t wait for the opportunity to share them!
This season I’ve been focusing on character development and narrative graphics and it’s really taken my artwork to a whole new level! Also, I have made a very personal decision to only create/exhibit artwork that shows girls in a positive light. No ‘Diva‘ tee shirt designs available to Designastration’s booth. Nope!

I thought I’d write a post describing how I planned the design of my booth for Printsource last January. A few artists had stopped by my booth and they were often most curious about planning and decorating the booths. Just like getting your first home, dreams of being able to express yourself in a 3 dimensional space come crashing down once the logistical reality of planning with a budget hits you hard.  I’ve had a lot of experience designing plan-o-grams, packaging, and product specs; so I decided to take the same approach to designing my booth as I would have any other product or display.

Printsource Booth Plan

Last year’s booth. This year’s is going to be even better!

First, I drafted out the bones of the booth (3 walls, table, etc.) to scale using the dimensions provided in the trade show manual. I kept it simple by translating every foot of the physical area into a graphic inch in my design program. Once I was able to create a 2D visual of the space , I started to shop around online for posters and banners I could have printed to hang on the walls. If I found a particular size that I thought might work, I could create the banner/poster to scale within the mock-up to get a pretty clear sense of how everything would come together. I speced out every decoration and item in the booth to scale in order to get a cohesive plan that not only made a great impression, but also fit my budget and brand.

As of a couple weeks ago, I have finished assembling my booth bling for the August show.  It was pretty simple since I have the same booth as I did the last show. I was able to use this same plan and just update the decor with my newest artwork and some additional flare and branding I had created. One last piece of advise I’d like to share with anyone looking to start planning their first art exhibit.. don’t forget you need to get everything to and from the show. If you are traveling on a bus or plane be sure everything can be carefully rolled and lovingly folded.

If you are starting to think about wether or not you and your artwork are ready to exhibit at a trade show; you should check out these videos! Printsource New York’s Producer, Massimo Iacoboni, gives a lot of answers to some important questions like: How many pieces should you have before investing in a booth? Is it okay to share a booth if you do not have the funds to exhibit alone? How should you present your work?
TradeShowSecrets

Trade Show Secrets Part 1

Trade Show Secrets Part 2

More Info on Printsource’s website

These videos would have answered most, if not all of, the questions I had when I was considering exhibiting at a trade show. I hope they help you if you’ve stumbled upon this this blog seeking answers. Also, don’t be shy! I love to talk about all things art. Want to talk about art? Drop me a line :)

Right now I’m creating lots of hand-drawn characters, florals, and geometrics for Fall 2016/17!
Almost

Indigo New YorkChecked out Indigo New York last week! This tradeshow was at the Metropolitan Pavilion (which was in the same exhibiting area as Printsource was last January).
This show has been a real mystery to me as I had trouble finding any good pictures online of the booths and exhibiting area. I did know that Indigo is substantial in Paris; and with it’s reputation across seas, I figured it would be worth a bus ticket to get a taste of what it had to offer state side.
In general, surface design trade shows that happen in the Spring are for Summer themed products and therefor they tend to be smaller in scale then shows that are themed for Fall and Spring products. This show was no exception and I was aware upon arrival that it’s size would be smaller then it’s usual show. Once I arrived, I slowly traveled through the aisles, carefully brushing past racks of beautiful fabric and dresses. Although the booths were of similar class to that of Printsource, they were a very different character. There were beautiful, sweeping displays of florals, stripes, abstracts, and geos. All the artwork was incredibly sexy, trendy, and ready for application to an array of Summer apparel items. There were no more then three studios that offered conversational artwork and there were no studios serving the children’s market specifically. Chatting with a few people in the aisles and at the booths I was able to learn that the larger shows had a much greater array of flavor. I’ll have to go see for myself this summer and report back later!
In the meantime, I’m getting ready to visit Surtex this May and preparing for exhibiting in August at Printsource. Yup! Round two! I’ve been working on a lot a great, new work and I’m so excited to share it at the Autumn show!!

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