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PrintsourceBoothDesignastration’s Printsource Debut of 2015 is over. And boy-oh-boy was it wonderful! I can’t believe it’s already been a week since. It was just about this time last week that I had just finished packing up the booth. Some things are still sitting wrapped up in the corner of my studio waiting for me to put them away… sigh.
So the recap: Upon entering the Metropolitan Pavilion Monday night, the first thing I noticed immediately was one of my designs (Vroom!!) smacking me in the face when I approached the front desk. Very cool to see my artwork first on the trend wall, waiting for everyone to see! I took it as a good sign. I was at booth C26 which was at the end of one of the back rows. Although ‘the end of one of the back rows’ sounds like a distant land, far from the action of the expo, it was actually a great spot! Right on the corner facing tables of the snack bar. I introduced myself to my neighboring booth: Nick and Nichola from Pattern Boutique. It was their first show and they came all the way from Scotland!  We became friends instantly. Super sweet people with amazing work! Set up went fast thanks to my mommy who accompanied me on Blog_3the journey. Tuesday morning I raced (crawled down a traffic filled street in a cab while chewing on my belt in anticipation) over to the Pavilion with 10 minutes to spare before opening. I have to admit, I was EXTREMELY nervous. Also, the room was sweltering! Was it just me or was that place boiling hot?  It took a few minutes for the first group to work their way to the back of the large room. The first person approached my booth.. (okay Tiffany.. you came all the way here.. you poured your soul into all this artwork.. you’ve spent a small fortune on this.. Do.. not.. blow.. it!! Say something! Be yourself and say hello!) Her eyes brushed over my artwork and then looked at me expectantly. “Hi!” I said, “I’m new and extremely nervous.” We both smiled and laughed.
The first day of the show continued on in a whirlwind. So many people, buyers, and artists came by my booth. I’m plum almost out of business cards! I got many compliments on my booth and overall presentation. My cut-out-stand-up characters were a big hit and got a lot of attention. They really helped to break the ice, draw people in, and at the same time showcase my special talent: lovable, approachable characters. My Blog_4little, Mushka pins were a big hit as well. I had 50 to start with and I had to squirrel away the last 2 for myself. A lot of visitors took them to bring home to their kids. I really like the idea of that!
One other thing that buyers commented/appreciated on were these post-it notes I had printed. They have my name and website on them and I used them to keep track of the prints that buyers wanted to revisit later. I’d write down the prints’ id numbers and the buyer would stick the post-it in their notebooks or in their wallets. They were a little pricier then my other swag, but I’m so glad I made the effort there. More then once they were called ‘smart’. The second day was definitely much slower then the first day, but still pretty busy. The morning of the second day was also when I made my first sale right from the booth. There were a few lulls in the afternoon and it was during those times that the artist would venture out of their stalls and visit each other. I met Ty and Dana from Jelly-box design who were right across from Nick and Nicola. It was their second
Blog_5(or third?) show and I was extremely encouraged to see them have such a successful couple of days. Everyone gave the same advice: Come back! I should come back soon and come back as often as I can.
You bet I’ll be back!

Dino_TiffanyLaurencioNew artwork added to the Surface Design Portfolio section of Designastration.com! Dinos, Sugar Plum Fairies, and Retro Santa.

Just released!

‘Adopt’ bandana for puppies. Came out too cute!
BackCoverBandana

Mermaids_TiffanyLaurencioNow that I’m listed on PrintsourceNewYork.com as an exhibitor, I’m getting a lot more hits on my website. Although I update the password protected section every other day, I haven’t updated the public area in a while. My original plan was to wait until after the show to put up some of the newer work on the portfolio section of the website, but to be honest some of the work on their now is looking a little dated compared to the shiny, new work. I’ll be choosing 3-4 of the newest pieces and updating the site over this weekend. Here is one! Aren’t these ladies lovely? Robyn, Jesse, and Julie were my inspiration. The best mermaids a girl could ask for!

I thought I’d write a little bit about how I’m printing samples for the up coming show this January. This was quite the speed bump for me and I’m sure I cannot be the only one who obsessed over this unexpected mystery. Before I could commit to purchasing a booth, I needed to first be sure I could play with the big dogs and produce professional quality prints to showcase at my table. But how the heck-a-roo did those big dog artist create their prints?
When it comes to my children’s book mixed-media paintings, I’ve always had a hard time reproducing the illustrations to the vibrance levels of the original art. Obviously, because I create my New Product Development artwork digitally, this wouldn’t be as big of a problem, but the memories of long nights playing with printer settings haunt me to this day, and I wanted to be 100% sure I had the right tools to easily produce the quality of prints I wanted to show. As someone who has attended trade shows with intentions of purchasing prints from artists, I know how important it is to have high-quality, true to color, crystal sharp prints to represent your patterns and designs. It’s essential.
So I started the way most people start. I started asking fellow designers what they recommended for printers. I’m friends with a mightily prolific illustrator/sculpture/designer/photo editor: Adam Chiet.  (Seriously! This guys is GIFTED! Check him out: http://adamchiet.net/). I brought to him some examples of prints I had helped purchase from other studios. I noted the saturated ink, the matte quality of the paper, and the high-resolution of the prints.  He became my personal shopper for an afternoon and helped me pick out the perfect printer for my obnoxiously low budget and my impossible, zenith standards. I remember telling him I wanted to print to at least Super B size, it had to have easily accessible/affordable ink, and it had to be easy for me to use.
Screen shot 2014-12-03 at 1.19.08 PMHere is the printer I purchased. An HP Officejet 7110 Wide Format. It was the first, real purchase that I made in order to take exhibiting this year seriously. Truly, I cannot complain about this printer. If you are thinking of experimenting with printing some of your work, I recommend taking a look at the size, price, and quality to start your comparisons. That being said, I should also say that I ONLY use top shelf paper in this baby. I don’t think I’ve ever printed on regular paper to date. Also, I’ve only used the name brand ink. Not counting the cost of the printer, mistakes, and re-designs: I figured out that each finished print of a pattern/design costs me over $4. When I add in the cost of the printer, and all those mistakes.. I have to admit I feel a little sick. Lets see.. I have 126 prints as of today.. and I’ve had to reprint about 35 mistake pages.. is the room spinning?

If anyone out there wants to talk more about tools or gadgets they use I’d love to hear from you. Any cost saving tips or calibrating advice?

Screen shot 2014-11-18 at 10.56.15 AM
There I am!

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